APPLY TO JOIN
SEE OUR PRODUCERS
INTRODUCING

BRING YOUR PRODUCE TO MORE TABLES.

Food Folks connects exceptional English producers with customers who care about flavour, provenance and the people behind what they buy.

Bees on a honeycomb structure
Bees on a honeycomb structure
A black and white pencil sketch of a wooden basket filled with red and yellow apples, held by two people in a field.

YOUR PRODUCTS. A BIGGER AUDIENCE.

Food Folks gives independent producers a credible route to customers beyond their immediate region. Build your profile, tell your story and put your products in front of people actively looking for exceptional English food and drink.

WHY PRODUCERS JOIN FOOD FOLKS

Share your best offers
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START FREE

We understand the challenges in the marketplace. So start with up to three products at no cost. Scale your listing plan as your product range grows.
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TELL YOUR STORY

Every producer receives a dedicated profile to showcase your heritage, ingredients, methods and the people behind your products. Customers buy from people, not just products.
A black and white pencil sketch of a smiling man and woman holding a cardboard shipping box together against a plain white background.

REACH NEW CUSTOMERS

Expand beyond your local area and introduce your products to customers across England who actively seek out independent producers and exceptional food.
A black and white pencil sketch illustration of two women sitting at a table in a rustic room, surrounded by glass jars filled with dried herbs and plants. One woman is writing in a notebook while the other gestures with her hands as they converse.

TRUSTED

Every producer is carefully reviewed before joining. Our curated approach builds customer confidence and places your products alongside England's finest independent makers.
A black and white illustrated newspaper page titled "Best of Food Folks" with the headline "This Month's Best Produce from Berkshire and the Kennet Valley," featuring drawings of bottles, vegetables, and a round label reading "Berkshire Valley Produce Co.".

BE FEATURED

Stand out through Product of the Month, homepage features, newsletters, seasonal collections and editorial stories that put your brand in front of thousands of potential customers.
A black and white pencil sketch illustration of a man and a woman shaking hands. The woman wears an apron over a collared shirt, and the man wears a blazer.

GROW WITH US

Join a community celebrating the very best of English produce. As Food Folks grows, your business grows with it through increased visibility, new opportunities and a platform built around quality, not quantity.

THE FOOD FOLKS STANDARD.

CURATED. VALIDATED. WORTH SEEKING OUT.

Every producer is carefully reviewed before joining. We look for exceptional products, clear provenance and makers who grow, rear, bake, brew, distil, cure or craft their products themselves. Every item has a story. Every producer has earned their place.

THE NOBLE BEE.
Challenges that bee keepers face.
A smiling man outdoors wearing a beige zip-front hooded jacket with white trim over a white shirt, set against a blurred green natural background.
A smiling man outdoors wearing a beige zip-front hooded jacket with white trim over a white shirt, set against a blurred green natural background.
MARTINI QUEEN.
JOINS FORCES WITH DOWNTON
A stylized portrait drawing of a woman in 1920s fashion holding a martini glass with olives. She wears a dark blue feathered fascinator hat, pearl earrings, a pearl necklace, and a dark draped shawl against a plain light background.
A stylized portrait drawing of a woman in 1920s fashion holding a martini glass with olives. She wears a dark blue feathered fascinator hat, pearl earrings, a pearl necklace, and a dark draped shawl against a plain light background.
DOWNTON DISTILLERY.
IWSC Green Initiative Finalist , what they are doing differently.
DISCOVER
A bottle of Downward Distillers Explorer's Gin London Dry is shown partially submerged in splashing water, with the label clearly visible and the bottle angled diagonally.
A bottle of Downward Distillers Explorer's Gin London Dry is shown partially submerged in splashing water, with the label clearly visible and the bottle angled diagonally.
Jars of tea sat on each other, surround and tea cup and saucer. In the tea cup is another jar of tea,

COULD YOUR BRAND BE NEXT?

Each month, Food Folks shines a light on one standout product. Product of the Month receives a featured homepage position, dedicated newsletter coverage, social content and inclusion in relevant seasonal collections.

This is designed to help great products gain attention at the right time, whether you are launching something new, building seasonal demand or introducing customers to your range.

Put Your Product Forward

JOINING FOOD FOLKS IS SIMPLE

We've designed Food Folks to make joining straightforward. From application to launching your first products, we'll guide you through every step. Whether you're an artisan cheesemaker, baker, distiller, beekeeper or grower, getting started only takes a few stages.

A detailed pencil-style drawing of a honeybee with yellow and black striped body, clear wings, and visible legs and antennae on a white background.

1. APPLY ONLINE

Complete our online producer application.

Tell us about your business, your products, where you source your ingredients and what makes your produce unique. This is also your opportunity to share the story behind your brand.

You'll need to provide:

  • Your business details.
  • A short producer story.
  • Product information.
  • Images of your products.
  • Website or social media (if available).
  • Relevant food registrations or certifications where applicable.

Estimated time:

  • 15 to 20 minutes
A detailed illustration of a honeybee with yellow and black striped body, transparent wings, and dark head and legs, shown on a plain white background.

2. APPLICATION REVIEWED

Every application is reviewed by the Food Folks team.

We're looking for producers who genuinely make, grow, rear, bake, brew, cure or craft what they sell. We consider quality, provenance, presentation and whether your products fit the Food Folks ethos.

If we need anything else, we'll simply get in touch.

We don't believe in automated approvals.

A detailed scientific illustration of two honeybees facing each other, shown on a plain white background.

3. BUILD YOUR PROFILE

Once approved, you'll receive access to your producer dashboard.

Here you can:

  • Build your producer profile.
  • Upload photography.
  • Add your story.
  • List your first two products free.
  • Set pricing.
  • Add delivery information.
  • Manage your listings.

Your profile becomes your shop window. Customers don't simply buy products.

They buy into the people behind them.

A detailed scientific illustration of a honeybee in flight, shown against a plain white background with a soft shadow underneath.

4. LAUNCH PROFILE

Once you're happy with your profile, your products go live.

Customers can now discover your business, learn your story and purchase directly through Food Folks.

As your business grows, you can:

  • Add more products.
  • Upgrade your listing plan.
  • Apply for Product of the Month.
  • Join seasonal campaigns.
  • Take advantage of affordable marketing packages.
  • Feature in Field Notes.

Your journey doesn't stop once you're live. It's only just beginning.

A detailed illustration of a honeybee perched on a honeycomb cell, set against a solid white background.

5. POST LAUNCH

Once you've joined, you'll become part of a growing community celebrating the very best of English produce.

Every producer has the opportunity to:

  • Be featured on the homepage.
  • Appear in seasonal collections.
  • Feature in newsletters.
  • Take part in editorial stories.
  • Join promotional campaigns.
  • Reach customers across England.